Locals Only.

Locals Only Barcelona from LEVI’S® on Vimeo.


El lunes fue “Nasty”.

“Nasty” porque descubrimos el Nasty Garage, nuevo espacio multidisciplinar de las mentes detrás de Nasty Mondays en la Sala Apolo, ubicado en Carrer Pujades 44.

Y “Nasty” porque los mismísimos fundadores estuvieron allí para mostrarnos el libro y vídeo sobre Barcelona, ambos titulados “Locals Only” de Levi’s. La iconica marca de tejanos nos presenta su nueva línea de ropa “Streetwear” con este libro y video en el que se muestra nuestra ciudad condal a través de los ojos de Max y Sören, fundadores de Nasty Mondays, la ya mítica fiesta de los lunes en Apolo.

Así que pasamos un buen rato entre amantes del skate y del surf, ojeamos el libro realmente bien logrado de Levi’s y metimos la mano una y otra vez en las cajas llenas de nachos, tiras de pollo rebozadas, cupcakes de Lolita que formaban el buffet de picoteo y en el bus retro de Moritz para coger rica cerveza.

This Monday was Nasty.

Nasty because we went to discover Nasty Garage, a new multidisciplinary space by the founders of Nasty Mondays in Sala Apolo, blocated on Carrer Pujades 44.

And Nasty because there Levi’s presented one of the 4 vídeos they filmed to introduce us to their new “Streetwear” line. This video, called “Locals Only”, shows Barcelona through the eyes of Max & Sören, the two individuals who get the crowds go crazy every Monday in Sala Apolo with their “Nasty Mondays” party. But not only is there a video, but also a book, which we especially liked. Let’s see if we can get hold of one or two for our living room.

Here the description of the video on Vimeo:

A portrait of individuals who go for a hands-on approach to doing things and living life, this chapter zooms in on a party phenomenon that’s as huge as it is nasty and loud: Welcome to “Nasty Mondays”, an infamous night at The Apolo which sees some 1,500 people party hard every week.
Initiated by old-school skaters, tattoo lovers, self-proclaimed “mad minds”, and amateur DJs Sören Manzoni and Max Ochoa aka MadMax, Nasty Mondays has been going strong for half a decade.

What started out in one of the worst streets of town back in 2005 soon took over the city with its musical onslaught: Mixing the wildest sonic cocktail imaginable to initially “kill the nightlife scene”, as Manzoni puts it, they soon attracted skaters, surfers, thirsty locals and visiting students with their eclectic blend of 80s new-wave, grunge, punk, electro and rockabilly.

It honestly doesn’t get much nastier than this.